Google Adwords
Millions of businesses worldwide rely on Google AdWords Pay Per Click (PPC) campaigns to generate high quality and profitable leads.
If you are not using Google Adwords -- and your competitors are -- then chances are you are losing sales to your Adwords competitors.
We are experts at setting up cost-effective Google AdWords and other internet advertising campaigns that reach your perfect customer at the moment they are ready to buy, when they are searching online for the products or services you offer.
We know how to research and reverse engineer your competitors’ ad campaigns to help you win a greater share of business -- a skill that neither you nor your in-house staff are likely to have.
Every day, we see local businesses wasting hundreds and thousands of dollars on poorly-structured Google Adwords and internet advertising campaigns. A well-structured Google Adwords campaign can pay for itself many times over. A poorly structured campaign, on the other hand, can drain your bank account before you even realize what is happening.
That’s why it makes sense to consult with a Google Adwords expert who will make sure your campaigns are set up right from the very beginning.
Google Adwords campaigns are complex to set up. They have many moving parts, and they require experience, skill and a significant time commitment to ensure that you are reaching the right customers, at the right time of day, and generating profitable leads instead of wasting money on unprofitable clicks.
Our Google Adwords team uses a proven methodology to professionally manage Pay Per Click (PPC) Internet Advertising Campaigns with Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
When you retain us to manage your Google Adwords and Internet Advertising Campaigns, you will get:
- A thorough analysis of your business services.
- An In-depth keywords assessment tailored to your business.
- A properly-planned and expertly-structured advertising campaign.
- Proper ad group structures that are set up with relevant keywords.
- Professional assistance with ad copy development.
- Proper keyword ad copy and a relevant landing page for each keyword.
- An appropriate keyword bid strategy.
- Optimized and well-designed landing pages for ad destinations.
- A well-designed sales funnel and conversion tracking mechanisms.
Google AdWords campaigns require ongoing, continuous monitoring to constantly improve the ROI.Once you have spoken with our team of professionals and have decided that we are the right fit for you, we will set up a meeting with your own Google account manager.
Before the appointment, your account manager will study your website and research your industry, including general practices, your competition and your current Pay Per Click Strategy (if you have one) in order to get a sense of your goals and other factors that will contribute to moving your Pay Per Click approach forward.
During your appointment, we will discuss your current account, your industry, your knowledge, and many other factors in detail. Then we will create an effective and profitable Pay Per Click Strategy based on the information you have provided to us.
Our Account Managers work diligently to make sure your company is getting the results you desire. If you are ready to take your business to the next level, Schedule a call now.
Pay Per Click Marketing For Small Business.
Pay per click marketing is an online advertising technique in which an advertiser only pays a publisher whenever the ad is clicked on. This is called pay-per-performance, where a publisher only gets paid if someone clicks on the advertisement and the viewer ends up making a purchase, or even clicking a different advertisement.
This type of marketing is generally used to advertise a website or service, and is sometimes referred to as search engine optimization. There are other types of pay per click marketing techniques such as pay-per-lead and pay-per-sale. These include ads that can be found on search results pages.
When searching for pay per click advertising, it is important to know what exactly the ads will be displaying for. This will determine how much the ad will cost the publisher. The higher the visibility, the more likely the advertiser will make a sale.
The ads themselves will have banners or links on them that a customer clicks on. The content that appears after the click is where the advertiser will pay. The click itself is an advertisement, and therefore the amount of money that is paid to the publisher is called a commission.
There are different companies and websites that are willing to sell ads. The advertisers are willing to pay a fee for each ad that they sell to publishers. Each time a user clicks on the ad, the advertiser earns a certain amount of money from each sale.
The advertisers will often choose keywords for their ads. For example, if they want to sell tickets for a concert, then they might choose the words "concert tickets" in the ad. If the potential buyer searches for the words "concert tickets" on Google, the advertiser can show up right next to it on the search results page.
Because this type of search is becoming more popular, Google has begun to rank some websites higher than others. If a website shows up on Google first, the ads can cost more.
In order to rank higher in Google, websites must create effective campaigns. There are many different ways that advertisers and publishers can go about getting their ads on the first page of Google.
A website can also advertise on other websites. For example, if a company sells furniture, they might advertise on eBay to bring traffic to their website. If people who have been buying furniture on eBay are looking for other furniture, they may click on the ad and come to the site.
To get their ad to appear on these websites, the company needs to put the most relevant keyword into their ad. In this case, they would write "Furniture" in the title of the ad, and the keywords to be used are "furniture," "ebay", "sale," and "auction" to show off the furniture.
Once the website owner has placed their ad on one of these websites, they should post it in an appropriate area. This is where the people visiting the website will see the advertisement.
People who use Internet browsers will not read every word of the advertisement. They want to look at the title and then click it. People who have used the internet for searching will click on the advertisement to see what it says. The most relevant ad will usually show up first.
Pay per click marketing works best for a company that understands the way the internet works. They need to know how to get their ad on the first page of Google without paying a lot of money, and with a high probability of getting a sale. With this strategy, they can get their ad to show up on the first page of the search result pages, which will increase their revenue.